Why Beefy Meat Chips?

The snack aisle’s broken—packed with empty, over-processed junk masquerading as health food. Beefy is the antidote. Real, unapologetic flavor—100% USDA Prime brisket with 65g of bioavailable protein in every 5 oz bag, plus B12 for brain fuel, healthy fats rich in vitamins A, D, E, and K2, iron for strength, zinc for immunity. Zero hormones, zero antibiotics, just clean, responsibly sourced ingredients. Stronger snacks. Stronger you.

Our Story

Beefy started with a pitmaster, a pilot, and a big problem.
  • Ian Timmons cut his teeth as a Texas BBQ pitmaster, spending a decade smoking brisket at Tom & Bingo’s BBQ, where he earned a spot in Texas Monthly’s “Top 100 Joints in Texas.” His obsession with food and nutrition started after his mother was diagnosed with breast cancer in 2006.   Today, Ian is a husband and dad to two young girls, and he’s not about to let his kids grow up snacking on lies disguised as food.
  • Billy Knox served as a U.S. Naval Aviator, instructing, flying, and deploying around the world while relying on clean eating to stay sharp. A husband and dad to two kids of his own, Billy knows the chaos of family life, and he wanted something he could trust to throw in a lunchbox or pack for a mission. When he looked at the shelves and saw a wall of junk dressed up as health food, he knew it was time to flip the script.

Together, Ian and Billy created BEEFY: a brisket chip cooked to perfection, and a promise to build a stronger, healthier future for every generation that follows.

Texas BBQ Pitmaster

Ian Timmons

Ian Timmons
US Navy Aviator

Billy Knox

Billy Knox
Beefy Meat Chips USDA Prime Brisket Meat Chips

The Beefy Difference

Most snacks cut corners. We only cut clean, responsibly sourced brisket.

Nutrition with Backbone:
  • 100% USDA Prime brisket—same cut pitmasters worship.
  • 65g of protein per 5 oz bag—real, bioavailable strength.
  • No fillers, no junk, no labels pretending to feed you.
  • Honest nutrients—vitamins B12, A, D, E, K2, iron, zinc—all from real food.

This isn’t jerky. It isn’t a beef stick jammed with who knows what. And it’s not a chip dripping in trans fats and regret. It’s brisket reimagined—clean, bold, unforgettable.

Why People Love Beefy Meat Chips

Beefy is real food that actually satisfies.

Parents

Parents love it as a lunchbox hero without the sugar crash.

Athletes

Athletes love it for clean protein that fuels workouts and recovery.

Snackers

Snackers love it for the bold flavor and crunch.

Foodies

Foodies love it for a crisp upgrade to charcuterie boards and happy hours.

Adventurers

Adventurers love it for the grab-and-go strength it brings to trails, road trips, and long days.

Everyone

Everyone loves it for being simple, honest, and delicious, with a taste that wins over even the skeptics.

“I was surprised by how delicious these were! I immediately ordered more Beefy.” — Cindy H.

“If I could eat just one thing forever, I’d pick Beefy.”
— Clint G. 

How to Enjoy Beefy

Straight out the bag is just the beginning:
  • Crumble on salads: Better than croutons, every time.
  • Stack game-day nachos: Regular chips, who?
  • Stir into morning eggs: Crunch meets comfort.
  • Dip into queso or guac: Watch your bowl disappear.
  • Top baked potatoes or pizza. Perfectly meaty, unexpected.
  • Toss into trail mix. Jaw-dropping fuel for the day.
  • Feature on charcuterie boards: Instantly steals the spotlight.
  • Crush and coat chicken or veggies for ultra-crisp cook-ups.
  • The ultimate BLT: Beefy, Lettuce, & Tomato. Need we say more?

The beefy vision

Food should be a resource, not an obstacle.

We’re building a community-powered movement of clean, strong snacking that leads to better lives. We’re also laying the groundwork for a nonprofit arm to bring real, nourishing snacks to kids, where they live, learn, and play, to rewrite the food story from the ground up.

Beefy is more than a meat chip. It’s a community, a movement, a healthier frontier.

Join the crew. Snack strong